Content & Social Marketing
Editorial, video and social programmes that build an audience and feed search at the same time.
Content works when it is planned as a system: topics chosen for demand, formats matched to the channel and every piece distributed with intent. We build that system and run it, from long-form articles that earn citations to short video that earns attention.
Social management sits inside the same plan, so a single research effort produces the article, the carousel, the clip and the newsletter section rather than four separate briefs.
- One research effort feeds every format, which keeps quality high and cost sane.
- Every piece has a distribution plan before it is written.
- We report on leads and search visibility from content, not only reach.
- A global brand with regional teams publishing in isolation and no shared editorial standard.
- A logistics or industrial group whose expertise sits with engineers who never write.
- A consumer company whose social output is high in volume and low in measurable effect.
- Content is produced to a calendar rather than to a question anyone asked.
- Social reach is reported but nobody can connect it to search visibility or leads.
- Subject experts are unavailable, so articles are generic and interchangeable with competitors' work.
- Several agencies and internal teams produce overlapping content in different voices.
What is included.
- 01
Content strategy
Audience research, topic clusters, formats and a quarterly editorial calendar tied to business goals.
- 02
Long-form production
Researched, sourced articles and guides written for people first and structured for search and assistants.
- 03
Short video and visuals
Scripts, edits and graphics for social and paid use.
- 04
Social management
Scheduling, community management and monthly experiments across the channels that matter for you.
- 05
Distribution
Newsletter, partner and paid amplification so content reaches beyond followers.
Four steps, no surprises.
- 01
Research
Audience questions, competitor gaps and search demand mapped into topic clusters.
- 02
Plan
Quarterly calendar with formats, owners and success measures per piece.
- 03
Produce
Writing, filming and design in monthly packs with a review round.
- 04
Distribute and read
Publish, amplify and review what performed to shape the next quarter.
From first meeting to steady state.
- 01Weeks 1 to 3
Research and strategy
Audience questions, competitor gaps and search demand mapped into clusters and a quarterly calendar.
- 02Weeks 4 to 8
First production cycle
Expert interviews, writing, filming and design deliver the first monthly pack with a review round.
- 03Month 3 onwards
Run and read
Monthly packs, distribution and a performance read that shapes the next quarter.
- Qualified leads and enquiries attributed to content.
- Search visibility of the topic clusters in scope.
- Engagement rate per channel against the agreed baseline.
- Production effort per published piece as formats are derived from one research effort.
- Content director
- Senior editor
- Video producer
- Social media manager
- SEO strategist
- Content strategy and quarterly calendar.
- Monthly content pack across agreed formats.
- Social channel management and community replies.
- Monthly engagement and lead report.
Content and social programmes run as a monthly retainer sized by output volume and channel count. Strategy work in the first month is fixed scope and takes two to three weeks. We recommend at least six months to judge the programme, since content compounds slowly and then quickly.
SEO & AI Search Visibility
Technical, on-page and content SEO extended to answer engines, so people and machines both find you.
MarketingBrand & Creative Production
Identity systems, campaign creative, photography and video that give every channel the same voice.
MarketingEmail & Marketing Automation
Lifecycle flows, segmentation and CRM integration that turn contacts into repeat customers.
Content & Social Marketing, in plain terms.
We use it for research and drafting support. Every published piece is written or rewritten and fact-checked by a person with subject knowledge, and we say so in your editorial standards.
LinkedIn, Instagram, TikTok, YouTube and X, chosen by where your audience is rather than by habit.
Yes, and we prefer to. Short interviews with your people produce content nobody else can write.
Search visibility, qualified leads and engagement rate per channel, reported monthly against the goals in the strategy.