Marketing

Email & Marketing Automation

Lifecycle flows, segmentation and CRM integration that turn contacts into repeat customers.

Email is still the channel with the best return, provided it is automated around behaviour rather than sent on a whim. We design the lifecycle: welcome, nurture, abandoned cart, post-purchase, win-back and the segments that decide who sees what.

The work connects your CRM, site and commerce platform so data flows without manual exports, and every send can be traced to revenue.

How we're different

We integrate the data first, because a flow is only as good as the event that triggers it.
Deliverability is checked before volume increases, so reputation is protected.
Reporting is revenue per send and per flow, not open rate alone.

Who this is for

A retailer or airline with millions of contacts and a lifecycle that still runs on manual sends.
A bank or telecoms operator whose CRM, web and commerce data never meet in one profile.
A multi-brand group running separate email platforms with no shared consent model.

Signals you need this now

Revenue per send is unknown or falling while the list keeps growing.
Abandoned basket, post-purchase and win-back flows exist on paper only.
Deliverability problems appear after every large campaign.
Consent records live in several systems and nobody can prove the lawful basis for a list.

Scope of work

What is included.

01
Lifecycle mapping
Every stage from first visit to loyal customer, with the trigger, message and goal for each.
02
Platform and data setup
Klaviyo, HubSpot, Customer.io or similar configured, with events and properties flowing from your systems.
03
Template design
Responsive, on-brand templates built as reusable modules.
04
Automation build
Flows, segments and suppression logic built and tested end to end.
05
Campaign programme
Ongoing broadcast calendar with testing of subject lines, offers and timing.

Method

Four steps, no surprises.

01
Map
Audit existing sends and data, then draw the target lifecycle.
02
Connect
Set up the platform, integrations and event tracking.
03
Build
Design templates and build flows with QA across clients and devices.
04
Tune
Launch, then optimise timing, content and segments monthly.

How the engagement runs

From first meeting to steady state.

01Weeks 1 to 2
Map and audit
Existing sends, data sources and consent reviewed and the target lifecycle drawn.
02Weeks 3 to 7
Connect and build
Platform configured, events flowing, templates designed and flows built with QA across clients and devices.
03Week 8 onwards
Launch and tune
Flows live with monitoring, then monthly optimisation of timing, content and segments.

What we measure

Revenue attributed to automated flows compared with broadcast sends.
Repeat purchase or renewal rate among contacts in lifecycle flows.
Inbox placement and complaint rate across sending domains.
Share of the customer base with a complete, consented profile.

Who is on the engagement

Lifecycle marketing lead
Marketing automation engineer
Email designer
Integration developer

Deliverables

Lifecycle flow map.
Configured platform with live integrations.
Responsive template set.
Built and tested automation flows.
Monthly revenue-per-send report.

Engagement terms

The lifecycle build is a fixed-scope project of four to eight weeks depending on the number of flows and integrations. Ongoing campaigns and optimisation run on a monthly retainer. Platform accounts are held in your name.

Often paired with

Marketing

Content & Social Marketing

Editorial, video and social programmes that build an audience and feed search at the same time.

Marketing

E-commerce & Marketplace Marketing

Shopping feeds, storefront SEO and marketplace listings and ads managed for profitable sales.

IT Consulting

Systems Integration & Data Infrastructure

Connect ERP, CRM, e-commerce and data sources through APIs and pipelines so data moves without hands.

FAQ