E-commerce & Marketplace Marketing
Shopping feeds, storefront SEO and marketplace listings and ads managed for profitable sales.
Selling online means being found in Google Shopping, on your own store and on the marketplaces your customers already use. Each has its own rules for feeds, listings and ads. We manage all three so inventory, pricing and creative stay consistent and margin is protected.
The focus is profit, not revenue. We track contribution after fees and ad spend per product line and cut what doesn't pay.
- We report contribution margin per channel, so growth never hides a loss.
- Feeds are treated as a product in their own right, with monitoring and version control.
- Store and marketplace work share one catalogue, so data stays consistent.
- A consumer goods manufacturer selling through its own store, retailers and marketplaces with conflicting prices and content.
- A retail group with a large catalogue where feed errors quietly suppress a share of products.
- A brand entering marketplaces in new markets without knowing whether the category can be profitable.
- Marketplace revenue grows while contribution after fees and ads shrinks.
- Product listings are rejected or suppressed and nobody notices for weeks.
- Shopping campaigns spend on the products with the lowest margin.
- Each market has its own listings, written by whoever was available.
What is included.
- 01
Feed management
Product feed structure, attributes, supplemental data and error resolution for Google, Meta and marketplaces.
- 02
Store SEO
Collection, product and content page optimisation on Shopify, WooCommerce or headless stores.
- 03
Marketplace listings
Amazon and other marketplace titles, bullets, images, A+ content and storefronts.
- 04
Shopping and marketplace ads
Performance Max, Shopping, Sponsored Products and DSP campaigns run to a margin target.
- 05
Sales dashboard
One view of revenue, fees, ad cost and contribution across channels.
Four steps, no surprises.
- 01
Audit
Feeds, listings, ads and fees reviewed against best practice and margin.
- 02
Fix
Feed errors, listing gaps and tracking corrected before spend increases.
- 03
Grow
Campaigns scaled by product line with promotions timed to demand.
- 04
Protect
Monthly margin review, pricing checks and catalogue hygiene.
From first meeting to steady state.
- 01Weeks 1 to 3
Audit
Feeds, listings, ads and fee structures reviewed against margin per product line.
- 02Weeks 4 to 7
Fix and relaunch
Feed errors resolved, listings rewritten, tracking corrected and campaigns restructured to a margin target.
- 03Month 3 onwards
Grow and protect
Campaigns scaled by product line, promotions timed to demand and a monthly margin review.
- Contribution margin per channel after fees and ad spend.
- Feed approval rate and share of catalogue eligible to serve.
- Return on ad spend by product line on shopping and marketplace campaigns.
- Listing quality and conversion rate on the marketplaces in scope.
- E-commerce marketing lead
- Feed and catalogue specialist
- Marketplace manager
- Paid media specialist
- Feed and listing audit.
- Optimised product feeds with monitoring.
- Rewritten marketplace listings and A+ content.
- Shopping and marketplace ad campaigns.
- Cross-channel sales and margin dashboard.
Audits and initial feed and listing work are fixed scope and take three to five weeks. Ongoing management is a monthly retainer sized by catalogue and market count. Marketplace and ad platform accounts stay in your name.
Webshop & E-commerce Development
Shopify Plus, WooCommerce or headless commerce with the integrations a real store needs.
MarketingPaid Media & Performance Ads
Google, Microsoft, Meta, LinkedIn and programmatic campaigns managed to a target cost per acquisition.
MarketingEmail & Marketing Automation
Lifecycle flows, segmentation and CRM integration that turn contacts into repeat customers.
E-commerce & Marketplace Marketing, in plain terms.
Amazon across European markets, plus bol.com, eBay, Zalando and Etsy where relevant to your category.
Yes. We model fees, competition and margin for your category before recommending a launch.
No, but we integrate with your inventory system so ads pause on out-of-stock items automatically.
Feeds, listings and ads are localised per market with native review of copy rather than machine translation alone.