Paid Media & Performance Ads
Google, Microsoft, Meta, LinkedIn and programmatic campaigns managed to a target cost per acquisition.
Paid media is the fastest way to buy demand and the fastest way to waste money. The difference is account structure, creative discipline and tracking that reports the truth. We manage campaigns against a cost per acquisition or return on ad spend that you agree, and we report against that number every week.
We rebuild accounts so that budgets follow performance, creative is tested on a schedule and conversions are verified server-side rather than taken on the platform's word.
- We verify conversions outside the ad platform before we scale anything.
- Creative is treated as the main lever, with new variants every cycle rather than once a quarter.
- We tell you when a channel has hit diminishing returns instead of asking for more budget.
- A retail or travel group spending across several markets and platforms with no single view of return.
- A financial services brand where every campaign must clear compliance before it runs.
- An automotive or FMCG marketer whose agency reports reach while the board asks about sales.
- Platform-reported conversions and the finance ledger tell different stories.
- Cost per acquisition has risen for two quarters and nobody can say why.
- Creative is refreshed once a season and fatigue shows in the numbers well before then.
- Media budgets are set by last year's split rather than by measured return.
What is included.
- 01
Account audit and restructure
Campaign architecture, audiences, negatives and bidding reviewed and rebuilt where needed.
- 02
Tracking setup
Conversion actions, enhanced conversions, offline import and server-side tagging so the platforms optimise to real outcomes.
- 03
Creative production
Ad copy, static and video variants produced and rotated on a testing calendar.
- 04
Bid and budget management
Daily monitoring, budget pacing and bid strategy changes with a written rationale.
- 05
Reporting
Weekly dashboard on spend, CPA, ROAS and pipeline, with monthly commentary.
Four steps, no surprises.
- 01
Audit and tracking
Review the accounts and fix measurement before moving any budget.
- 02
Launch
Restructured campaigns go live with a clear test plan and pacing rules.
- 03
Optimise
Bids, audiences and creative adjusted on a weekly cadence against your target.
- 04
Scale
Budget moves to what works, new channels are trialled with capped tests.
From first meeting to steady state.
- 01Weeks 1 to 4
Audit and measurement
Accounts reviewed, tracking rebuilt and conversions verified before any budget is moved.
- 02Weeks 5 to 8
Restructure and launch
Campaigns rebuilt to the new structure with pacing rules and a creative test plan.
- 03Month 3 onwards
Optimise and scale
Weekly optimisation against target, budget moved to what performs and new channels trialled under caps.
- Cost per acquisition or return on ad spend against the agreed target, verified server-side.
- Share of spend on campaigns that meet target.
- Creative refresh cadence and the win rate of new variants.
- Pipeline or revenue attributed to paid media in the finance view.
- Paid media director
- Platform specialist per channel
- Creative lead
- Measurement analyst
- Account audit and restructure plan.
- Conversion tracking implementation and verification.
- Creative library with test results.
- Weekly performance dashboard.
- Monthly written read and next-month plan.
Management runs as a monthly retainer sized to channel and market count, with a three-month initial term. Setup and tracking work in the first month is fixed scope. Media accounts remain in your name throughout.
Analytics & Reporting
GA4, server-side tracking and attribution that put every channel on one revenue dashboard.
MarketingConversion Rate Optimisation
Research-led experiments and UX fixes that raise the share of visitors who buy, book or enquire.
MarketingE-commerce & Marketplace Marketing
Shopping feeds, storefront SEO and marketplace listings and ads managed for profitable sales.
Paid Media & Performance Ads, in plain terms.
Enough to generate a readable number of conversions per month on at least one channel. We will say in the first call whether your budget supports that.
Yes. We produce copy, static and short video ads in-house and can work with your brand team for larger productions.
Google, Microsoft, Meta, LinkedIn, TikTok and programmatic display and video. We recommend the mix based on where your buyers actually are.
Yes, and you should. We work inside your accounts so history and ownership stay with you.