Marketing

Analytics & Reporting

GA4, server-side tracking and attribution that put every channel on one revenue dashboard.

Measurement is the foundation of every other marketing service. If tracking is wrong, every decision downstream is wrong too. We design a measurement plan, implement it across web, app and server, and build a dashboard that finance and marketing both trust.

The result is one source of truth for spend, leads and revenue by channel, with the consent handling and data quality checks that keep it defensible.

How we're different

We reconcile against finance data, so the dashboard shows real revenue.
Consent mode and privacy are designed in, not bolted on after a complaint.
Documentation means your next analyst can pick it up without us.

Who this is for

A group with several brands, several ad agencies and one board asking for a single number.
A bank or insurer that needs marketing measurement to survive a privacy review and an internal audit.
A retailer whose finance and marketing teams report different revenue figures for the same month.

Signals you need this now

Every dashboard shows a different total and none of them matches the ledger.
Consent changes have cut the data you rely on and nobody has quantified the loss.
Agencies grade their own work from platform reports.
The tag manager holds hundreds of tags and nobody knows which ones still fire.

Scope of work

What is included.

01
Measurement plan
Events, parameters, conversions and naming conventions agreed with every stakeholder.
02
Tag implementation
GA4, Tag Manager and platform pixels implemented with a data layer and QA.
03
Server-side tracking
First-party collection through a server container for accuracy, privacy and ad-blocker resilience.
04
Attribution and CRM join
Marketing touchpoints connected to CRM deals and revenue for closed-loop reporting.
05
Dashboards
Looker Studio or BI dashboards built for weekly use, with alerts on anomalies.

Method

Four steps, no surprises.

01
Audit
Review current tracking, gaps and data quality issues.
02
Plan
Write the measurement plan and data layer specification.
03
Implement
Build tags, server container and integrations with full QA.
04
Report
Launch dashboards and train the team to use them.

How the engagement runs

From first meeting to steady state.

01Weeks 1 to 2
Audit and plan
Current tracking, gaps and data quality reviewed, then a measurement plan and data layer specification written with every stakeholder.
02Weeks 3 to 5
Implement
Tags, server container, consent handling and CRM join built with full QA.
03Week 6 onwards
Report and hand over
Dashboards launched, reconciled against finance and the team trained to use them.

What we measure

Variance between dashboard revenue and finance revenue.
Share of conversions captured after consent, compared with the pre-consent baseline.
Time from a leadership question to a trusted answer.
Number of channels reported on one consistent attribution model.

Who is on the engagement

Analytics lead
Tracking engineer
Data analyst
Privacy and consent specialist

Deliverables

Measurement plan and naming conventions.
Implemented tag and data layer setup.
Server-side tracking container.
Attribution model joined to CRM revenue.
Live dashboard with documentation.

Engagement terms

Measurement projects are fixed scope and usually take four to six weeks from audit to live dashboard. Ongoing data quality monitoring and dashboard maintenance are available on a light monthly retainer.

Often paired with

Marketing

Paid Media & Performance Ads

Google, Microsoft, Meta, LinkedIn and programmatic campaigns managed to a target cost per acquisition.

Marketing

Conversion Rate Optimisation

Research-led experiments and UX fixes that raise the share of visitors who buy, book or enquire.

IT Consulting

Systems Integration & Data Infrastructure

Connect ERP, CRM, e-commerce and data sources through APIs and pipelines so data moves without hands.

FAQ