Marketing

Brand & Creative Production

Identity systems, campaign creative, photography and video that give every channel the same voice.

A brand is the set of decisions that stop every campaign starting from scratch. We build identity systems that are usable by real teams: logos, type, colour, tone and templates that hold up on a billboard and in a social post.

Production follows the same rule. Campaign creative, product photography and video are produced in kits so paid, social and web all have what they need at the same time.

How we're different

Identity is designed alongside the website and ads teams, so it works where it will actually be used.
Every asset ships in the formats each channel needs, ready to publish.
We keep guidelines short enough that people follow them.

Who this is for

A group that has grown by acquisition and now carries several identities its customers do not recognise as one.
An airport, airline or transport operator whose brand must work on signage, in apps and in advertising alike.
A consumer goods company preparing a launch that needs a full campaign kit across markets.

Signals you need this now

Regional teams have each redrawn the logo and nobody can say which version is right.
Every campaign starts from a blank page because the guidelines are a decade old.
Agencies deliver assets in the wrong sizes and formats for half the channels.
The identity was designed for print and falls apart in an app or a social feed.

Scope of work

What is included.

01
Brand strategy
Positioning, audience, tone of voice and messaging hierarchy agreed before any design.
02
Identity design
Logo, type, colour, layout system and motion principles.
03
Guidelines and assets
Usable guidelines and a library of templates for print, web and social.
04
Campaign creative
Concepts and executions for a launch or a season, sized for every placement.
05
Photography and video
Product, people and location shoots plus edits for web, ads and social.

Method

Four steps, no surprises.

01
Discover
Workshops, audience research and competitor review to fix the positioning.
02
Design
Identity directions, refinement and a full system.
03
Produce
Guidelines, templates and the first campaign or shoot.
04
Roll out
Assets delivered by channel and teams briefed on usage.

How the engagement runs

From first meeting to steady state.

01Weeks 1 to 3
Discover and position
Workshops, audience research and a review of every identity in use produce the positioning and messaging.
02Weeks 4 to 8
Design the system
Identity directions, refinement and the full system across logo, type, colour, layout and motion.
03Weeks 9 to 12
Produce and roll out
Guidelines, template library and the first campaign or shoot delivered by channel, with teams briefed.

What we measure

Consistency of brand application across channels, audited each quarter.
Time from campaign brief to assets ready in every placement.
Share of teams and agencies producing work from the shared template library.
Recognition and recall in the brand tracking you already run.

Who is on the engagement

Creative director
Brand strategist
Senior designer
Production lead
Engagement director

Deliverables

Positioning and messaging document.
Identity system with logo, type and colour.
Brand guidelines and template library.
Campaign kit sized for every placement.
Photography and video library with licences.

Engagement terms

Identity projects are fixed scope and typically run six to ten weeks. Campaign creative and production are scoped per project, and organisations with ongoing needs move to a monthly creative retainer.

Often paired with

Marketing