SEO & AI Search Visibility
Technical, on-page and content SEO extended to answer engines, so people and machines both find you.
Search no longer ends at a results page. Buyers ask an assistant, read an AI summary and click one cited source, if they click at all. We make sure that source is you. The work covers the classics: crawl health, speed, structured data and content that answers real questions. It also covers the new layer: entity clarity, citation mechanics and files that tell language models what your site is about.
Everything starts with a baseline. We record where you rank, where you are cited and what that traffic is worth before we change anything, so every improvement can be traced back to a decision.
- We ship fixes into your codebase or CMS ourselves instead of handing developers a spreadsheet.
- We track LLM citations alongside rankings, because the two are already diverging.
- Content decisions are tied to pipeline value, so we can say what a page earned.
- A multi-market group whose organic traffic is split across country sites that compete with each other.
- An airline or travel brand losing route and destination queries to aggregators and AI summaries.
- A consumer goods company whose products are described by assistants using a retailer's copy rather than its own.
- Organic revenue is flat while the content budget keeps rising.
- Assistants name a competitor when asked about your category.
- A platform migration or rebrand shipped without a redirect and schema plan.
- Nobody can say which pages produce pipeline and which only produce sessions.
What is included.
- 01
Technical audit and fixes
Crawl reconciliation, index bloat, redirects, canonical errors and Core Web Vitals, with fixes shipped rather than listed.
- 02
Entity and structured data
Schema, organisation graph, author markup and consistent naming so search engines and LLMs resolve your brand correctly.
- 03
Answer-engine readiness
llms.txt, clean markdown mirrors, citation-friendly page structure and monitoring of how assistants describe you.
- 04
Content strategy
A quarterly plan built from query intent and revenue potential, not keyword volume alone.
- 05
Authority building
Digital PR and earned links that a reviewer would be happy to see.
- 06
Measurement
Monthly report on rankings, citations, organic revenue and the next actions.
Four steps, no surprises.
- 01
Crawl and baseline
Full crawl, log review and a snapshot of rankings, citations and organic revenue.
- 02
Root-cause audit
We diagnose why pages underperform rather than listing symptoms.
- 03
Fix and publish
Technical fixes, on-page changes and new content go live in prioritised sprints.
- 04
Monitor and iterate
Monthly reads drive the next sprint, with wins reinforced and misses corrected.
From first meeting to steady state.
- 01Weeks 1 to 2
Baseline and crawl
Full crawl, log review and a snapshot of rankings, citations and organic revenue across every property in scope.
- 02Weeks 3 to 4
Diagnosis and plan
Root causes ranked by revenue at stake, with a fix list agreed with the platform and content owners.
- 03Months 2 to 4
Fix and publish
Technical fixes, entity work and the first content sprints shipped through your release process.
- 04Month 5 onwards
Monitor and compound
Monthly reads of rankings, citations and revenue drive the next sprint.
- Organic revenue attributed to search, by market and by page group.
- Share of assistant answers in which the brand is cited for the agreed question set.
- Crawl and index health across every country site.
- Time from content brief to page indexed and ranking.
- Lead SEO consultant
- Technical SEO engineer
- Content strategist
- Engagement director
- Technical audit with prioritised, shipped fixes.
- Structured data and entity graph implementation.
- llms.txt and answer-engine readiness pack.
- Quarterly content plan with briefs.
- Monthly ranking, citation and revenue report.
Audits are fixed scope and typically take three to four weeks. Ongoing work runs as a monthly retainer with a three-month minimum, after which it continues month to month. The first measurable movement in organic performance usually appears between month three and month six.
Conversion Rate Optimisation
Research-led experiments and UX fixes that raise the share of visitors who buy, book or enquire.
AI Consulting & AutomationAI Visibility / Model Presence (GEO)
Audit and improve how assistants and answer engines describe and cite your brand.
Web, Webshop & App DevelopmentMarketing Websites & Landing Pages
Fast, accessible, conversion-focused sites on Next.js, Nuxt or WordPress with a headless CMS.
SEO & AI Search Visibility, in plain terms.
Yes. Assistant referrals are small but growing fast and they convert unusually well because the buyer arrives pre-qualified. The work overlaps heavily with good technical SEO, so there is little wasted effort.
We can. Some clients prefer to keep writing in-house and use our briefs and editing. Either way, every piece is reviewed by a human who understands the subject.
It helps. Where we have access we ship fixes directly. Where we don't, we provide exact, tested changes for your team.
We run a fixed set of buyer questions through the major assistants on a schedule and log whether and how you are cited. That becomes a trend line next to your rankings.