Opulence.
Web, Webshop & App Development

Marketing Websites & Landing Pages

Fast, accessible, conversion-focused sites on Next.js, Nuxt or WordPress with a headless CMS.

A marketing site has one job: turn interest into action. We design for that outcome, build for speed and accessibility, and connect a CMS your team can use without calling a developer. Landing pages follow the same discipline at smaller scale, built for campaigns and ready to test.

Every site ships with structured data, clean markup for AI readers and measurement in place, so search, paid and CRO work can start on launch day.

How we're different
  • Conversion and SEO specialists review designs before build, not after launch.
  • Performance budgets are enforced in the pipeline, so pages stay fast after hand-over.
  • Editors get training and a content model that prevents broken layouts.
Who this is for
  • A global brand with country sites on several platforms and no shared component library.
  • An airline, airport or bank whose site must pass accessibility and security review before any design is discussed.
  • A group launching a new division that needs a site, campaign pages and a CMS its regional editors can use.
Signals you need this now
  • Core Web Vitals fail on the pages that carry the most paid traffic.
  • Every content change goes through a developer ticket.
  • Regional teams have built their own sites because the central one was too slow to change.
  • The last redesign launched without redirects and search visibility fell.
Scope of work

What is included.

  1. 01

    UX and content structure

    Sitemap, page templates and content model built around user tasks and the sales conversation.

  2. 02

    Interface design

    A design system in Figma covering components, states and responsive behaviour.

  3. 03

    CMS-driven build

    Next.js, Nuxt or WordPress with a headless or classic CMS chosen for your team.

  4. 04

    Performance and accessibility

    Core Web Vitals targets and WCAG 2.2 AA checked throughout, not at the end.

  5. 05

    Launch and measurement

    Redirects, tracking, structured data and monitoring live from day one.

Method

Four steps, no surprises.

  1. 01

    Consult

    Goals, audiences, content audit and stack recommendation.

  2. 02

    Design

    Wireframes, then interface design across breakpoints with review rounds.

  3. 03

    Build

    Component library, CMS and pages built in phases with staging previews.

  4. 04

    Launch

    QA, redirects, tracking, performance check and release.

How the engagement runs

From first meeting to steady state.

  1. 01Weeks 1 to 2

    Discovery

    Goals, audiences, content audit and a stack recommendation with reasons.

  2. 02Weeks 3 to 6

    Design

    Wireframes, then interface design across breakpoints with review rounds and a Figma system.

  3. 03Weeks 7 to 12

    Build

    Component library, CMS and pages built in phases with staging previews.

  4. 04Weeks 13 to 14

    Launch

    QA, redirects, tracking, performance check and release.

What we measure
  • Conversion rate on the key journeys, measured from launch day.
  • Core Web Vitals pass rate across the site and per template.
  • Accessibility conformance against WCAG 2.2 AA.
  • Editor time from content brief to published page.
Who is on the engagement
  • Product designer
  • Front-end lead
  • CMS developer
  • SEO and CRO reviewer
  • Delivery lead
Deliverables
  • UX wireframes and content model.
  • Design system in Figma.
  • CMS-driven site in your repository.
  • Core Web Vitals and accessibility report.
  • Editor training and documentation.
Engagement terms

Marketing sites are fixed scope after a discovery of one to two weeks. Typical delivery is eight to fourteen weeks from kick-off to launch. Landing pages are scoped individually and usually ship within two to three weeks. Ongoing changes move to a maintenance retainer.

FAQ

Marketing Websites & Landing Pages, in plain terms.

WordPress suits content-heavy sites with non-technical editors. Next.js or Nuxt with a headless CMS suits sites that need top performance, integrations or custom interaction. We recommend after discovery.

Yes. Migration includes content mapping, redirects and a check that search visibility is preserved.

We can, through our content team, or work with your writers using our content model and page briefs.

Yes. We build to WCAG 2.2 AA and test with assistive technology, and provide an accessibility statement.

Next step

Ready to talk about marketing websites & landing pages?